Daily Video: Kristin Cavallari On The Genesis Of “Uncommon James”

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Fans of The Hills and Laguna Beach are probably excited that Kristin Cavallari is back to reality television with Very Cavallari. During the NBC/Universal Press Day, I asked Cavallari about what was the driving force behind creating her lifestyle brand Uncommon James. Video is below!

NBCUNIVERSAL EVENTS — 2018 Summer Press Day — Pictured: Kristin Cavallari, E! Entertainment’s “Very Cavallari” — (Photo by: Evans Vestal Ward/NBCUniversal)

Life for Kristin Cavallari has definitely changed over the past eight years since The Hills ended its run. A mother of three (she’s married to retired football player Jay Cutler), Cavallari is based in Nashville and is laser focused on getting Uncommon James to another level.

I remember being 18 right after ‘Laguna Beach’ and making a shoe inspiration book and I’ve been working with Chinese Laundry on a shoe line for six years. And it has been the best and I’ve learned so much and I’m truly grateful for that partnership. But then a year ago, you know I think accessories can make or break your outfit. So I felt jewelry was the next best step. The next natural step I should say. So I started Uncommon James. I’m 100% the owner – it is my company. And it is the first time I’ve had complete creative control to do whatever I want and it is the most rewarding challenging, best job on the planet. And I’m just having fun. – Kristin Cavallari

***Here’s the Video (apologies for the one second shakiness in the vid, which was due to a clumsy reporter!!). 

***Very Cavallari debuts July 8 on E! (10/9c).

 

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