Ryan Lewis & Tori Praver Headline Buffalo David Bitton Spring Campaign

Ryan Lewis/Tori Praver (courtesy of Buffalo David Bitton)

Ryan Lewis and jeans have been on my mind for the past several days. Although I’m a few eons late to the party, I’m obsessed with Macklemore & Ryan Lewis’ acclaimed hip hop album The Heist. Secondly, that Denham the Jeanmaker spoof of American Psycho and hipster culture is simply sublime.

The bottom line is that few things feel better than a perfect pair of jeans, and Ryan Lewis and supermodel Tori Praver are headlining its Spring 2014 campaign. The multi-media campaign, which debuts in March features shots of the two luxuriating at a private beach in Malibu.

“I really love Buffalo David Bitton jeans to perform in; their jeans stretch which allow me to move around on stage,” said Lewis who, along with Macklemore, is nominated for seven Grammy awards.”

Praver, a Sports Illustrated supermodel, adds: “What I love about Buffalo David Bitton jeans is the fit. They are all super comfortable; the cut is great. I live in them. I am really loving all the colored denim for Spring, they are really fun.”

Buffalo David Bitton’s initial collaboration with Lewis started late last year, as they helped produce a series of documentaries focusing on the fall tour of Macklemore & Ryan Lewis. “There were eight to ten weeks where there was a seven person camera crew on site with us each day, capturing the tour and what we were doing on a day to day basis, for a documentary, and Buffalo has been at the forefront,” said Lewis.

If you’re an old hip hop head like me and are just starting to appreciate Macklemore & Ryan Lewis, check out this live version of their tune Make The Money.”

To check out Ryan Lewis talk about his plans for this year and being part of his first fashion campaign, check out the video.

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